Did you know that—in marketing—people overcomplicate EVERYTHING?
It could just be the nature of the industry…after all, marketing is about finding the “new” angle or idea to capture our attention.
And attention is harder and harder to get these days, so we have to be creative.
But there’s a down side to all this angle finding, and it’s that people who are newer to online business get lost in the OVERLY COMPLICATED mess of information.
One of the reasons we created our latest suite of programs (Offer Cure, Funnel Rx, and Launch Gorgeous) is to really cut through the noise of complexity, and to try to simplify the core principles of marketing so people can stop learning so much and start taking action.
So if we can be so bold…
We’re going to make the case that if you’re growing an info product business, you only need to know THREE launch types.Read More...
Have you ever had a delicious meal at a restaurant that was so good it has you dreaming about it days later?
In an attempt to relive the experience you research “mock” recipes online, buy the ingredients, and then try it yourself…to immense disappointment.
For whatever reason, it didn’t turn out quite the same way you tasted it the first time.
There’s a lot of advice out there to MIMIC what works right? Just model the process as someone else did it, and WABAM! it works exactly the same…. except it often doesn’t.
Why not? Where is the breakdown?
If you’ve ever tried to recreate a recipe at home—without the original recipe, the original ingredient list, or the chef who can tell you all the little tricks she used to make it come out the way it did—you’re in for an unpredictable ride.Read More...
How big of an audience do you really need to launch effectively? The answer is a lot less complicated than you think…. You need an audience of 1. Seriously. If only one person on Planet Earth followed you and knew about you, and if you created a program then launched it to them and they […]Read More...
We cannot tell you how excited we are to finally have a place to share #allthethings with you! This blog has been in the works for a long time, but the Marketing Gorgeous blog is finally here. Consider this your new best digital home. It’s here that we will be bringing you all kinds of […]Read More...