Weekly Adventures in Marketland [12/7]

December 7, 2021
POSTED IN BLOGS › Marketing The Latest    

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What Went On In Funnel Gorgeous Land…

  • We sent an email out with a few of the speaking topics we’re covering at Marketer’s Heart!
  • In FG Society, we did a Q&A yesterday you can catch the replay here!
  • LinkedIn got some love this week in our group with the rollout of their creator mode and the ability to create a newsletter
  • Our Marketer’s Heart Magazine is here and perfect for anyone who is attending the event

Inside FG Funnels…

  • Did you know that you can request our new lead magnet snapshot in the sidebar where it says (request collections)? If you do so, you’ll get a lead magnet PLUS a workflow with an incredible welcome sequence that has gotten rave reviews!
  • A reminder that we do 6 days a week of live office hours. If you have questions or need help, make sure to attend one!
  • We have an integration with Shopify now over at FG Funnels!

Did you know you can post a job on our site Hire a Marketer, and request providers for all kinds of things like copy, design, funnel building, social media, automations, and more?

Marketer of the Week: Vittoria Daelli

Vittoria helps well-established women business owners and content creators focus on planning, designing, write and developing rich, end-to-end digital experiences that connect with their audiences with my signature service, Designer On Call.

Not only is she thoughtful, insightful, and smart… she’s one of the favorites in the community for her helpfulness and work ethic. You can check her out on our Hire a Marketer site and book a call.

Advice from Cathy + Julie on how to deal with difficult clients

We know it’s going to happen in the service world…you might have a difficult client in your agency or coaching business, and be unsure how to deal with it. Here are a few pieces of advice:

  1. Most difficult clients can’t see the context of their request in your business ecosystem. They don’t see the impact that accommodating them has on your team, your workflows, etc. It’s not fair to expect that they will understand the difficulty because they are only seeing it through their lens. So releasing that expectation is the first step.
  2. Secondly, most difficult clients have the issue they are speaking about, and then the real issue underneath. Sometimes you can solve both, sometimes you cannot. But there is usually (and always) two things going on, and it’s very likely that one of them is not your responsibility. Rather than banging your head against the wall trying to solve the obvious problem, understand the deeper one is usually the core issue and may be out of your control.
  3. Have standard operating procedures and stick with them. Try to remove the emotion out of it, and remember that both you and your client are doing their very best.

A great quote from one of our team members that may work well for you in your highly demanding service-based job:

“Boundaries are the distance at which I can love you and me simultaneously.” – Prentis Hemphil

And while business isn’t about love, the quote still fits. Boundaries (in business) are the distance at which I can serve you and the business simultaneously.

Have a great week!

xx Julie + Cathy

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