We experimented with a holographic button on our site last year, and we’ve been hooked ever since. (Seriously…????????)
That’s why—in true Funnel Gorgeous fashion—we wanted to spread the love! (Or in this case, the tutorial and code for the button of our dreams.)
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There’s something overlooked in design school (and is DEFINITELY neglected by copywriting courses, for that matter) that holds the secret to creating a sales page that converts like crazy. That something? How you actually design sales copy. It may seem inconsequential, but everything—from the bits of bolded text to the white space to the accent fonts and beyond—greatly affects the clarity, flow, and success of the sales page, and by extension, your profit margins!
AS THE SAYING GOES, A CONFUSED MIND ALWAYS SAYS ‘NO’
That’s why it’s SO important to design sales copy in a way that makes it easy for leads to read and comprehend. The goal of sales copy is to educate, to break through objections, and to increase conversion into a sale…
And comprehension makes copy 100x times more effective in its mission.
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Did you know that—in marketing—people overcomplicate EVERYTHING?
Literally everything.
It could just be the nature of the industry…after all, marketing is about finding the “new” angle or idea to capture our attention.
And attention is harder and harder to get these days, so we have to be creative.
But there’s a down side to all this angle finding, and it’s that people who are newer to online business get lost in the OVERLY COMPLICATED mess of information.
One of the reasons we created our latest suite of programs (Offer Cure, Funnel Rx, and Launch Gorgeous) is to really cut through the noise of complexity, and to try to simplify the core principles of marketing so people can stop learning so much and start taking action.
So if we can be so bold…
We’re going to make the case that if you’re growing an info product business, you only need to know THREE launch types.
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Over the past couple of weeks, we’ve held a few live info sessions on the new FG Society program that rolled out on June 15th. Due to this being a BETA round, we didn’t do a traditional launch/sales page because we knew we were looking for a super specific audience. (And MAN were we surprised to see that almost 450 people enrolled!)
This post is the written version of our info session (so it’s long). If you prefer to watch the replay, you can do so here!
FG Society is our first ever certification program to create Master Marketers who are a triple threat. This means they are well-versed in:
Offer + Funnel Strategy
Funnel Copy
Funnel Design
We know that this has been the secret sauce behind our success, because these are the same three pieces that create an irresistible funnel!
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But I don’t know what to build a course on!” This all-too-common concern leaves many potential course creators feeling frozen and uncertain of themselves. But the problem isn’t that you can’t build an info product course, the problem is that you don’t realize just how many sellable skills you have!
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