Wouldn’t it be nice to be able to predict the revenue for your next launch? This ability has such incredible value to you as the business owner because it helps you do three things: Helps you set expectations (which is hella important) Allows you to change your strategy BEFORE a launch to tweak the numbers Allows you […]
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Don’t waste your time on a sales funnel template that won’t make you money, we are going to show you how to build a profitable sales funnel from the start! There’s a lot more to a sales funnel strategy that you might not see from the outside looking in. Sales funnel marketing is one of […]
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Did you know that—in marketing—people overcomplicate EVERYTHING?
Literally everything.
It could just be the nature of the industry…after all, marketing is about finding the “new” angle or idea to capture our attention.
And attention is harder and harder to get these days, so we have to be creative.
But there’s a down side to all this angle finding, and it’s that people who are newer to online business get lost in the OVERLY COMPLICATED mess of information.
One of the reasons we created our latest suite of programs (Offer Cure, Funnel Rx, and Launch Gorgeous) is to really cut through the noise of complexity, and to try to simplify the core principles of marketing so people can stop learning so much and start taking action.
So if we can be so bold…
We’re going to make the case that if you’re growing an info product business, you only need to know THREE launch types.
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But I don’t know what to build a course on!” This all-too-common concern leaves many potential course creators feeling frozen and uncertain of themselves. But the problem isn’t that you can’t build an info product course, the problem is that you don’t realize just how many sellable skills you have!
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Have you ever had a delicious meal at a restaurant that was so good it has you dreaming about it days later?
In an attempt to relive the experience you research “mock” recipes online, buy the ingredients, and then try it yourself…to immense disappointment.
For whatever reason, it didn’t turn out quite the same way you tasted it the first time.
Enter launching.
There’s a lot of advice out there to MIMIC what works right? Just model the process as someone else did it, and WABAM! it works exactly the same…. except it often doesn’t.
Why not? Where is the breakdown?
If you’ve ever tried to recreate a recipe at home—without the original recipe, the original ingredient list, or the chef who can tell you all the little tricks she used to make it come out the way it did—you’re in for an unpredictable ride.
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How big of an audience do you really need to launch effectively? The answer is a lot less complicated than you think…. You need an audience of 1. Seriously. If only one person on Planet Earth followed you and knew about you, and if you created a program then launched it to them and they […]
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