Over the past couple of weeks, we’ve held a few live info sessions on the new FG Society program that rolled out on June 15th. Due to this being a BETA round, we didn’t do a traditional launch/sales page because we knew we were looking for a super specific audience. (And MAN were we surprised to see that almost 450 people enrolled!)
This post is the written version of our info session (so it’s long). If you prefer to watch the replay, you can do so here!
FG Society is our first ever certification program to create Master Marketers who are a triple threat. This means they are well-versed in:
Offer + Funnel Strategy
Funnel Copy
Funnel Design
We know that this has been the secret sauce behind our success, because these are the same three pieces that create an irresistible funnel!
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But I don’t know what to build a course on!” This all-too-common concern leaves many potential course creators feeling frozen and uncertain of themselves. But the problem isn’t that you can’t build an info product course, the problem is that you don’t realize just how many sellable skills you have!
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How big of an audience do you really need to launch effectively? The answer is a lot less complicated than you think…. You need an audience of 1. Seriously. If only one person on Planet Earth followed you and knew about you, and if you created a program then launched it to them and they […]
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We cannot tell you how excited we are to finally have a place to share #allthethings with you! This blog has been in the works for a long time, but the Marketing Gorgeous blog is finally here. Consider this your new best digital home. It’s here that we will be bringing you all kinds of […]
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This is going to be the “‘splain it to me like I’m five” Funnel Building for Beginners Guide. Be sure to check out our FREE mini course for even more!
THE DIFFERENCE BETWEEN A FUNNEL AND A WEBSITE.
A funnel is a type of website. Gasp. I know. In the online world, funnels and websites are always pitted against each other, but really—if we boil it down—a funnel is just a series of webpages arranged in a certain order to get people to take action.
Now, they are arranged quite differently than a website. And, yes, they do something different than a website does, but still—it’s just WEBPAGES.
Websites are like brochures. You show up to the site and there are a ton of options to choose from. Funnels are different. They have ONE thing for you to do, and once you do that thing, they offer you something else, and something else, and so on.
You can build a funnel with any software that you can build a website with. The most popular website builder is WordPress, and funnels can be built with this same tool. However, when you think about the function of a website vs. a funnel, you’ll start to see where the similarities drop off.
Most websites simply hold information.
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So you’re ready to become a master funnel builder?
Awesome! This guide is going to go through EVERYTHING you need to know to excel in this field. One of the major questions people ask us all the time is…
“How do you really guarantee a funnel will work?”
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You may not have launched yet because:
You have an idea that never turned into anything…
You could have an idea that is a full offer that never made it into a funnel…
Or, it could be you had an offer and a funnel, but it’s still sitting in your corner of the internet, with no customers and collecting dust.
And for those of you who have tried launching in the past, only to get disappointing numbers, it feels even more hopeless. Failure hangs over your head every time you contemplate trying again.
But we know with about 80% accuracy, exactly what you are doing wrong and why it didn’t go well.
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