Create Your Own Lead Magnet in CANVA

December 21, 2020
POSTED IN BLOGS › Design    

We’re taking our talents to Canva to show you how to create a super simple lead magnet! Canva has kind of taken over because it’s SUPER easy to use, you don’t need much formal training to dive in and, there are a TON of templates already made.

We love Canva because it’s allowed people, who typically struggle with design, to really dive in and embrace how fun (and simple) it can be!

What even is a Lead Magnet?

It’s an incentive that you can offer to potential buyers in exchange for their email address or contact information. Lead magnets are usually a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook.

Remember: it’s not really about the level of design as much as it is the content so if you send out bad free content, no one will ever make it to your good paid content. The better the free content, the more likely they are to become a customer!


We want to explain a few things to know before we fully dive in:

  • There are 3 types
    • Free – most people starting out will use this
    • Pro – once you get the hang of things, you might want to get the paid version
    • Enterprise – if you have a team

When you purchase templates from Funnel Gorgeous, you get a direct download link that literally just imports directly to Canva. *Super Simple*

Approach 1: Content Focus

With this approach, you aren’t going to mess with the design of the template too much. This might sound GREAT to some of you. In this approach, you want to ensure what you are saying matches the design of the template. This is also a great approach if you already have content and you just want to plug it in and see how it fits with the design!

In this, design takes a co-pilot role and content takes the driver’s seat.

Approach 2: Template Focus

With this approach, you’re going to tweak the content to fit the template. No need to make a ton of changes to the design here either! The template has a lot of elements so one of the big (and first) to-do’s is to figure out what you actually need so you can only work with that.

To make changes, click on the part you want to adjust and the interface allows for very easy editing!

You have a lot of options with how to use the template:

  • 1 page that you PDF that has your content on it
  • Several pages with the same content but a different look
  • Several pages with several cues for your leads

When you decide what you want to use and how you want to use it, it’s as simple as just duplicating a page and making the changes you need to make it your own.

When you’re done adding your compelling copy and tweaking the design just to your liking, save it as a PDF and voila! You have your lead magnet ready to go!

If you want to scope out our templates OR if you are needing extra help with content/copy creation, check out all of the resources we have for you at Funnel Gorgeous.

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