If you’ve been researching all-in-one marketing platforms, you’ve probably stumbled across GoHighLevel, and then wondered, “Wait… is FG Funnels just GoHighLevel with a different name?”
Short answer: FG Funnels is powered by HighLevel. But calling it “just HighLevel” is like calling a custom-built home “just lumber and nails.”
Here’s what actually makes FG Funnels different, and why thousands of entrepreneurs (especially course creators, coaches, and service providers) choose it over using HighLevel directly.
Before we get into what makes FG Funnels its own thing, it helps to know what you’re working with under the hood.
HighLevel is an all-in-one marketing and sales platform built originally for digital agencies. It’s powerful. It’s also… a lot. The interface assumes a level of tech fluency that many solopreneurs and small business owners simply don’t have, or don’t want to deal with.
Here’s what the platform includes:
HL also offers a white-label program, which allows companies to rebrand the platform and resell it under their own name. This is where FG Funnels comes in. But the story doesn’t end at “rebranded.”
FG Funnels (fgfunnels.com) is an all-in-one marketing platform powered by HighLevel, created by Julie Chenell and Cathy Olson, the founders of Funnel Gorgeous®, a marketing and design company they started in 2018.
Yes, it runs on HL’s infrastructure. That means you get all of HL’s core features: the CRM, funnels, email, SMS, automations, courses, communities, and more.
But here’s where FG Funnels becomes its own thing entirely.
Most HL white labels throw together some basic templates and call it a day. FG Funnels templates are original designs created by Cathy Olson, an award-winning designer who builds them in Illustrator and then replicates them inside the platform.
You get access to an entire library of high-converting funnel templates covering:
These aren’t generic. They’re strategic, beautiful, and built by someone who understands both design and marketing. You can preview them at preview.fgfunnels.com/preview.
When you sign up for HighLevel directly, you get… documentation. Good luck.
FG Funnels includes a robust Support Knowledge Base, a full training library that walks you through everything from your first funnel to advanced automations. It’s built specifically for FG Funnels users, a mix of fully custom articles and trainings, as well as improved upon HL tutorials that match your setup.
This is probably the biggest differentiator. FG Funnels offers:
With HighLevel direct, you get their support team, which is good, but they’re serving everyone: agencies, resellers, the works. With FG Funnels, you get a team that knows your business model because we serve the same audience.
HighLevel was built for agencies managing dozens of client accounts. The terminology, the interface, the default settings all assume you’re an agency.
FG Funnels is built for the entrepreneur who wants to run their own business:
You don’t need to think about “sub-accounts” or “agency dashboards.” You just build your funnels, run your email, sell your courses, and grow.
FG Funnels provides pre-built workflow snapshots, complete automation sequences you can import with one click. Need a webinar funnel with all the email follow-ups? There’s a snapshot for that. Lead magnet with nurture sequence? Done.
This alone saves dozens of hours of setup that you’d have to build from scratch on vanilla HL.
Julie Chenell is a marketing strategist who has personally generated millions in online revenue. Cathy Olson is an award-winning designer. Together, they don’t just resell software. They infuse it with their expertise.
The templates are optimized for conversions. The training teaches strategy, not just button-clicking. The community discussions are about growing your business, not debugging API integrations.
FG Funnels stays current with HL’s rapid AI rollout, including:
Plus, FG Funnels creates its own resources, tutorials, and community guidance around new features, so you’re not left trying to figure out a changelog on your own.
| HighLevel (Direct) | FG Funnels
|
|
|---|---|---|
| Monthly | $97–$497/mo (depending on plan) | $129/mo |
| Annual | Not commonly offered at the lower tier | $1197/year (saves ~$351/year) |
| Included extras | Base platform + docs | Templates, Support Knowledge Base, live Tech + Design support calls, community of fellow funnel builders |
When you factor in what you’d spend on separate template libraries, courses, and support, FG Funnels is often less expensive than trying to piece it all together on your own with HL.
Nope — and this is where a lot of people get it twisted. Some white-label platforms hand you a watered-down version of the software. FG Funnels gives you the whole thing: CRM, funnels, websites, courses, communities, email, SMS, calendars, automations, pipelines, AI tools, all of it — with our design, training, and support layered on top.
The handful of features we don’t enable by default are ones we’ve deliberately chosen to leave off, either because they’re not up to our standards yet (hi, native WordPress hosting) or because they create more confusion than value (like the open app marketplace, where quality control and hidden fees are a real gamble). We’d rather keep your dashboard clean and trustworthy than pad it with stuff we don’t believe in.
Want something turned on anyway? Email us. If it’s available, we’ll enable it in your account — and it almost always is.
Choose FG Funnels if you:
Choose HighLevel directly if you:
FG Funnels is built on HighLevel, and that’s actually a good thing. You get the power of the #1 all-in-one marketing platform, backed by HL’s massive development team and resources.
But you also get the boutique experience: gorgeous templates, expert-led training, live support from people who know your business model, and a community that feels like your corner of the internet.
It’s the power of HighLevel with the heart of Funnel Gorgeous.
Ready to see it for yourself? Start your FG Funnels membership →
Have questions? Send an email to [email protected].
